Desh Bandhu Jan Utkarsha Pariyojana:
A catalyst for community transformation

Lupin Human Welfare & Research Foundation (LHWRF) piloted the Desh Bandhu Jan Utkarsha Pariyojana (DBJUP) to enhance the socio-economic status of the poorest of the poor households in rural areas with sustainable livelihood solutions. Operating in the districts of Dhule and Pune in Maharashtra and districts of Alwar and Bharatpur in Rajasthan, the DBJUP intervention has impacted 1150 households.

Key challenges in strengthening rural agriculture

Rural agriculture is constrained by systemic barriers, climate change impacts, limited access to formal credit, small landholdings, fragmented markets, resource-intensive practices, and poor crop diversification.

Utkarsh

Criteria for identifying beneficiaries

Utkarsh

DBJUP supports families by improving access to resources and providing handholding support. Livelihood enhancement activities were designed with the understanding that beneficiaries already had multiple income sources. Instead of a complete overhaul, the intervention focused on sustainably strengthening existing knowledge and skills to build on current practices and improve productivity.

DBJUP intervention models

Livelihood Model

Livelihood Model

Model 1
Model 2
Model 3
Model 4
Model 5
Intervention Activities

Intervention Activities

Model one includes irrigation support, vegetable cultivation, and backyard poultry with basic inputs and training.
Model two includes irrigation, vegetable cultivation, and goat rearing with training.
Model three includes cattle support, fodder, veterinary care, and training.
Model four includes skill development, artisan upgradation, small enterprise support, and youth training.
Model five includes farm-allied enterprise promotion with training, technical support, and guidance.
Beneficiary Profile

Beneficiary Profile

Rainfed households with under 2 hectares of land.
Same as Model 1
Households primarily farming with irrigation.
Landless and artisan households
Landless households
Key Outcomes

Key Outcomes

Boost income and reduce vulnerability through crop diversification.
Same as Model 1
Income diversification
Enhancing household income and ensuring livelihood security.
Income generation and diversification

Impact that transforms Lives

Impact that transforms Lives